Winner of 2016 Silver Clio Award

It's easy to make people aware of global challenges, but getting them to take action is incredibly difficult. We turned 17 goals, set for the next 15 years, committed to by the UN, into ONE individual challenge, now. To date, more than 1.7 million actions have been taken by citizens worldwide.

We created a narrative for the launch of the UN Global Goals that some of the most important opinion leaders in the world gave a voice to.

Actions taken increased by 1.7 million, signups increased by 680 percent, and we reached over 624 million people. 

Executive Creative Director: Tom Beckman | Creative Director: Bhavin Gopalji | Interactive Experiences Lead: Eric Helgesen | UX Lead: Emma Spielman | Sr. Art Director: Daniela Bronfenmajer | Designer: Danielle St. Pierre

Piloting Twitter's new conversational card unit, we worked with Hellmann's and asked our dedicated football fans to vote which tailgating #Strangewich was their fave. In addition, we took over National Sandwich Day on Snapchat through custom Snapchat content which reached over 12.6 million viewers. 

In the end, Strange The Game garnered over 50 million total impressions, 1.7 million total engagements and 3.4 million views. 

View original recipes like this one on Hellmanns.com 

Art Director: Danielle St. Pierre | Designer: Molly Kugelmann | Copywriter: Sarah Halle | Animator: Tiffany Cooper

Password: Degree

In 2016, we helped Degree Men support a movement throughout NCAA March Madness. From Selection Sunday through the Final Four and Championship, we told a basketball team and fan movement story. Through this activation, we earned over 12K mentions of #DegreeMen and #EveryMoveCounts and saw an engagement rate of 25 percent. 

Password: TUMS

On Thursday, September 15th, TUMS took part in the first-ever NFL live stream on Twitter, engaging and exciting football fans nationwide with real-time dynamic content and consumer interaction via the promoted trend, #PassTheTUMS.

Throughout the Jets versus Bills’ game, TUMS introduced Thursday Night Football fans to "Coach Bacon" for the first time through humorous football-focused GIF content featuring "The Foods."

In a 24 hours time span, a total of 25 posts were pushed out from TUMS’ owned channel, generating over 8 million tweet impressions as well as a .9 percent engagement rate that grew the channel by almost 200 followers.

When redesigning Meijer's Health and Wellness section of their website, we aimed at getting customers to take one of three actions with regard to their health: discovering new ideas and inspiration, taking action, and sharing experiences and ideas with others—then repeating the cycle.

Meijer really wanted to convey how much they stand for inclusive health. To do that, we helped Meijer shoppers recognize that there are many paths to a healthly lifestyle. 

Through the use of color, quality photography and engaging content we were able to create a richer experience for Meijer's users. 

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As a way to shine a light on the heartburn millions of Americans endure during The Big Game, TUMS set out to grab their attention mid-bite with the first-ever TUMS Quartertime Show, complete with six YouTube stars dressed as tacos fighting with taco cannons inside a giant taco. Consumers were invited to vote on Twitter using #TEAMHEART or #TEAMBURN to declare the winning team and, consequently, the losing team that would be doused with lukewarm nacho team.

The Tums Quartertime show received over 25.4M video views and exceeded video view rate benchmark by 30 percent. 

Password: Degree Men

Battle of the Game Changers was a unique social and content experience designed to tie consumer interaction on social media via Twitter voting card into on-court NBA action. 

The overall campaign generated 280MM social impressions for the brand.

I designed all of the creative for this campaign and worked with my team on the campaign concept. 

TUMS partnered with Thrillist to serve up some delicious Gameday Grub recipes just in time for the Superbowl LI. TUMS Chewy Delights help you fight the burn fast so you can enjoy recipes like Cheesy Waffle Nachos, Bacon Brisket Sliders and Breakfast Bacos. 

Gameday Grub videos received over 1.8 million video views and exceeded video view rate benchmark by 43 percent. 

In 2016, Degree Men and Lightwave partnered to infuse movement into March Madness with an integrated PR and social program to prove that Every Move Counts - every fast break, buzzer beater shot, cheer, chant, and fan frenzy to get your team all the way to the National Championship.

We created a multi-week war room content program for Degree Men that celebrated on and off-court movement, and measured fans’ bioanalytical data in real-time, a first for the storied NCAA tournament.

We activated a bio analytics-focused war room during the Final Four and Championship games that measured fan movement LIVE from the stadium in Houston during the games. Directly-measured data was crafted into content and published in real-time to reflect the big moments of the games.

The campaign garnered over 41 million social impressions, and 16x industry engagement benchmark. We were also awarded the Twitter-certified top advertiser based on CPV and video views during the tournament.

In 2015, Anheuser-Busch began optimizing their internal communications approach, and with that, they wanted their internal communications channels to reflect a new, contemporary and dynamic look and feel that signaled to employees they were modernizing. 

Being the legacy brand that it is, it wasn’t challenging to leverage the elements they already had and put a modern spin on it. W efreshe ll internal communications channels to hel he compan chieve the look they wanted.

Password: Degree

The Degree MotionSense Lab launched in 2016 with an integrated effort across PR and social, propelled by a media day with Curry on launch day and media exclusive in Fast Company.

The Lab is a Degree branded destination that showcases data information about how much athletes, performers and fans really move. 

Through filming an exclusive five video series featuring the on-court moves of NBA MVP Stephen Curry, we were able to garner over 277 million earned impressions and 272 earned placements.

Developed for Degree during Steph's 2014-2015 season. Infographic was shared across Degree's social channels and preformed above benchmark from fan engagement. 

The Degree World Cup program’s goal was to build brand presence by seizing and interjecting the brand into conversation around the World Cup and U.S. Soccer. 

We achieved this by activating a real-time listening and response strategy during U.S. Soccer matches in the first round of group play and the knockout round – and created on-brand custom content that drove brand messaging and gave Degree a stake in the existing conversation. By leveraging our spokesperson, Clint Dempsey, we gained over 79 million total impressions. 

Pronamel knows the importance of having a strong foundation, not just for your teeth, but for your overall wellness. That's why for International Women's Day, Pronamel partnered with four talented influencers to talk about a woman in their life who has been an inspiration to them and have helped them build a strong foundation in their lives. 

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Designed Little Red Door Cancer Agency's 2015 Annual Report and brochure. Little Red Door is a nonprofit cancer agency focused on offering services and resources for cancer patients. 

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Gearing up for the NFL season, Degree Men designed a branded football helmet to make a statement in the field.

After extensive research and multiple rounds of designs we landed on the perfect helmet that incorporated movement, Degree branding and subtle patterns. Next, we partnered with a spray paint artist to implement our design.